The collaboration between EFFIGE and Life MAGIS (MAde Green in Italy Scheme), which supports the diffusion of the “Made Green in Italy” scheme, promoted by the Italian Ministry of the Environment to valorise Italian products with the best environmental performances, has begun as part of the project’s networking activities. Like EFFIGE, Life MAGIS also develops Product Category Rules for many supply chains in the agrofood, window production and leather sectors which are verified and tested with pilot companies.
The project organises communication activities directed toward citizens and final consumers to experiment with the most effective ways to communicate the environmental value of products and has also the aim to promote the Made Green in Italy scheme to other supply chains, sectors and European countries. LIFE MAGIS makes available datasets and tools to make the adoption of the scheme easier for interested companies.