More than 300 people on 9 June followed the webinar “Made Green in Italy – The operational take-off of the certification scheme for the environmental excellence of Italian products and its role in the ecological transition“, the final conference of the EFFIGE project broadcast live by the Adnkronos press agency and by the Scuola Superiore Sant’Anna Youtube channel.

The presentations given by the speakers during the event are available at the links below:

“Made Green in Italy” in the framework of national green transition policies: general functioning of the scheme, interpretative clarifications and approved and available CPRs
Fiamma Valentino (Ministry of Ecological Transition)

“Made Green in Italy” from the company’s point of view: strategic value as a management tool and competitive and marketing lever
Fabio Iraldo (Scuola Superiore Sant’Anna)

How can a single company obtain the mark? Requirements for the certification of products and rules and methods for third-party verification
Irma Cavallotti (Accredia)

The “Substantiating Green Claims” initiative and the role of the environmental footprint
Imola Bedo (European Commission DG Environment)

The actions of the “Sustainable Product Initiative” and the impact on the European market
Michele Galatola (European Commission DG Growth

EFFIGE Final Conference: Presentations by speakers available